Everything we know about AI search visibility.

The index above holds more than most readers will ever need. Pick the situation closest to yours and begin with the guides listed for it. Each guide stands on its own, so the order inside a group matters less than choosing the right group:

• New to AI search. Read What is GEO first, then SEO vs AEO. AEO vs GEO and GEO vs SEO go further, into where the terms overlap and where the work genuinely differs.
• A competitor gets named and you do not. Start with the guide to why a business goes missing from ChatGPT, which works through the usual causes and the order to fix them in. Then open the guide for whichever engine your customers use most: ChatGPT, Perplexity, Claude, Google AI Overviews or Gemini.
• You look after the website. What is llms.txt covers a small file you can add yourself, and is frank that support for it varies from one AI platform to another. All of the engine guides cover structured data, and most also deal with letting that engine's crawler in.
• You are choosing who to hire. How to choose a marketing agency and the guide to what agencies cost in Australia are written for that decision. Growth marketing agencies in Australia untangles an overused label, Best AI SEO agencies in Sydney shows a scoring method you can check for yourself, and the AI SEO tools comparison covers doing the work with software instead.
• You are deciding where the budget goes. Google Ads vs AI SEO compares the two channels head on, and Lead generation for service businesses looks at enquiries that keep arriving after the ad spend stops.
• You need numbers for a business case. AI search statistics for Australia gives each figure with its source and date, and lists the popular figures that did not survive checking.
• You are checking facts about us. AI information sets out what we do and do not do, in a form meant to be quoted accurately.

Two habits make the guides quicker to use. The engine guides put the action to take in their opening paragraph, and their section headings are the questions people actually ask, so you can skim straight to yours. Every guide also carries a set of frequently asked questions, often the fastest route to a narrow answer.

Read them with our position in mind. We sell AI search work, and the guides say so where it matters: the Sydney agency scoring discloses that we publish it and appear on it, and the agency selection guide ends by applying its own checklist to us. Weigh those parts as you would any company writing about its own field.

Engines also change how they work. Where a guide describes how one of them behaves, treat it as a description of that engine when the guide was written, and put the question to the engine yourself before acting on a detail that may have moved since.