Most businesses that come to us have one of two problems, and it pays to know which before you choose. Either too few buyers find you in the first place, because Google and the AI engines name other businesses when people ask, or buyers do find you and then leave without getting in touch. AI search optimisation works on the first problem. A lead agent works on the second. Neither one fixes the other.
Start with AI search optimisation if you are hard to find. A rough test is to ask ChatGPT, Perplexity or Google the question a customer would ask, and see whose names come back. The free audit does this more carefully: it tries one buyer's question on Google AI Overviews, ChatGPT and Perplexity, and the report shows whether any of them named you. If the answers name competitors and not you, that is a visibility gap.
The work happens on your own website. Each week the SEO Agent reviews a batch of your pages and proposes fixes, our SEO team decides which go live, and the fixes reach your site through our WordPress plugin, a Next.js companion, or a companion script that carries a smaller set of changes on other platforms.
Every fortnight we also put your customers' questions to the AI engines, so you can see whether they name you. Expect the movement to be gradual, and to differ from one engine to the next.
Start with a lead agent if people already reach your site but too few become enquiries. The usual signs:
- enquiries that arrive after you have closed for the day
- the same handful of questions asked by phone, week after week
- visitors who read your services page and go no further
The agent answers from your website and the documents you give it, and when it has no answer it says so and offers to connect the visitor with your team rather than guess. It can ask for contact details, put your booking calendar in front of a visitor so they choose a time, and, with handoff switched on, pass a conversation to someone on your team through Live Chat. It works with the visitors you already have; it does not bring new ones.
Run both when you have both problems, or when better visibility starts sending more visitors than your team can answer quickly. Your own numbers usually point the way: visits that climb while enquiries stay flat suggest the agent would help, while an agent with too few conversations to learn from suggests the visibility work should come first. For managed clients the two sit in the same Studio login: conversations and leads in one area, and your campaign, with rankings, AI visibility and the changes made to your site, in another. The campaign area appears once your account is linked to a managed programme.
You can also start small. If the agent is all you want, you can set up a Studio workspace yourself and try it for fourteen days without entering a card, or have us set it up and run it for you.