No. 06 / About
Sydney / Tech Central
Twenty years in search. Rebuilt for how people ask now.
Brain Buddy AI is a Sydney-based AI search visibility and Generative Engine Optimisation (GEO) company helping Australian businesses get found in both Google search and AI-generated answers. Operating from Stone & Chalk Tech Central in Haymarket, our team manages GEO strategy, AI search audits, lead generation, and AI agent deployment for SMBs across Australia.
The letter
Straight from the person who started all of this.
A note from the founder.
Signed
Jayson Munday
Founder / Head of strategy
I have been doing search marketing for a long time. I watched Google's algorithm changes break half my clients overnight. I rebuilt what "good content" meant again and again through a dozen updates most people have already forgotten.
I tell you this because when ChatGPT launched in late 2022, I knew exactly what I was looking at. Not a chatbot. Not a toy. The start of a second kind of search that would grow alongside the first, eventually eating a large slice of its lunch. Most of the SEO industry tried to pretend it was a passing fad.
I left my American business, moved back to Australia, and built Brain Buddy AI from the first day around one question: when a customer asks ChatGPT, Perplexity, Gemini or Claude for a recommendation, how do we make sure our clients are in the answer? Every process we run, every report we write, every piece of content we ship, works backwards from that question.
When your customers ask AI who to call, somebody gets the recommendation. Our job is making sure it is you.
The story
The short version of a long road.
Two decades, in four chapters.
The blue-links years begin
Our founder joins Vertical Leap Australia, the local arm of one of Britain's first dedicated SEO agencies. Back then, SEO meant picking a handful of keywords and getting them onto page one. Twenty years later, almost none of that playbook still works.
Crossing the Pacific
Launched Be the Square in the USA, building search and content programmes for American SMBs and scale-ups. A second market, a second playbook, and a front-row seat to how quickly search habits can change.
ChatGPT arrives. Everything changes.
Within weeks of the ChatGPT launch, it becomes clear that search is not shifting. It is being rebuilt. We move back to Australia and start building Brain Buddy AI from day one for a world where people ask AI for answers, not just Google.
Software that ships, humans who sign off
We built our own software because reports do not move rankings. The agent proposes improvements, a senior SEO approves each one, the change ships to the client's site, and we check the live page after. We keep the client list small on purpose, so every account gets a named human on the other end of the email.
The receipts
Proof lives on its own page.
A named case study, a change log of shipped fixes, and four verified Clutch awards for 2026. Every number comes with a source you can check.
Founder Jayson Munday was also featured in the Sydney Weekend Magazine, in conversation with the Daily Telegraph, sharing how Australian small businesses are navigating the year ahead.
Featured in
What we believe
The principles we come back to when it gets hard.
Four things we will not compromise on.
The best agency is boring in a good way.
No surprise invoices. No mystery about what we are doing this week. Month in, month out, the same cadence and the same accountability. That is the whole point.
Tools do not replace thinking.
We use AI heavily inside the agency because it makes us faster. It does not make us lazier. Every piece of client work is reviewed by a human who would be embarrassed to send it if it was not good.
Australian first, because you are.
We know the regions, the councils, the trades, the professional bodies, the local Google rules, the time-zone pain of dealing with overseas vendors. You hire a Sydney office that speaks your language and knows your market.
Honest work compounds.
We do not chase shortcuts that disappear the next algorithm update. We build content, trust signals, and authority that stays yours. Quietly, predictably, year after year.
Chapter 07 / The closing word
Like what you are reading? Let us prove it.
The best way to get to know us is to put us to work. Start with the free audit. We will show you where you stand in the AI engines we probe and whether we are the right team to fix it. No pressure, no pitch, no card.