The audit that shows you exactly where you stand.
Find out whether ChatGPT, Google’s AI Overviews and Perplexity name you when a buyer asks who to call, who they name instead, and what on your site is holding you back. One score out of 100, in plain English. The free instant version takes sixty seconds. The free deep version is started by our team and usually arrives within one business day.
Free version / Deep version / Results in 60 secondsBoth free. Pick your depth.
Sixty seconds.
Automated. Your AI Visibility Score out of 100, then each AI engine in turn: whether it named you, which local competitor it put forward instead, and how your site rates in the four areas that decide it. Most businesses start out unnamed by every engine. The report tells you if that is you.
- Instant delivery
- No card required
- No call required
- Yours to keep and share
Usually one business day.
Started by our team. We put a set of your buyers’ real questions to ChatGPT, Google’s AI Overviews, Perplexity, Gemini and Copilot, and show how often each one names you, who it names instead, and how AI describes you when it does. A free 15-minute strategy session then takes you through the full question list and the work, ranked by what it is worth. Completely free, no obligation.
- Free, no card required
- Started by our team
- A dated reading you can save as a PDF
- A free 15-minute strategy session
One score. Three engines. What holds you back.
Your AI Visibility Score
- One number out of 100, nothing to decode
- A letter grade on a standard A to F scale
- The points you need for the next letter
- A line on which engines named you
Engine by engine
- ChatGPT, Google AI Overviews and Perplexity, asked live
- Whether each one named you or a competitor
- The full answer each engine gave, to read yourself
- An engine that stayed silent is never held against you
Who AI names instead
- Up to three local competitors found for your market
- Which engines named each of them
- You and them ranked side by side
- Who holds the answer you want today
Where your site holds you back
- Site access: can engines read your pages?
- Answer readiness: do you answer buyers' questions?
- Authority and credibility: is your expertise visible?
- Business identity: can engines verify who you are?
What it may be costing you
- The buyers asking AI for what you do
- Where those enquiries are going instead
- A sense of scale, never a sales forecast
- Written from your score and the competitor named most
What happens next
- Each area rated Solid, Partial or Weak
- The ranked work order on a free strategy session
- A fresh reading after thirty days
- Your report to keep and share
How to read your score, and what it is telling you.
The instant audit asks you for two things: your website address and an email. From there it reads your homepage and up to three pages it links to, then writes one buyer question from what your homepage says you do, and puts it to Google AI Overviews, ChatGPT and Perplexity. The question is asked from Australia, unless your domain ends in another country the audit recognises, such as .nz or .co.uk. It also looks for up to three local competitors and notes which of them each engine names.
Start with the score. It runs from 0 to 100 and carries a letter grade on the standard scale, from A at 90 and above down to F below 60. Being named counts for more than anything on your pages: when the engines answer and none of them names you, the score is held at an F, however tidy your site is. A well-built site with a low score usually has a visibility gap rather than a technical one.
Then read the engines one at a time. Every row tells you whether that engine named you, put a competitor forward, or answered without naming you, and you can open the answer it gave. One question is a narrow test: ask again tomorrow, or word it differently, and the names can change. Treat the rows as a sign of where you stand, then look hard at the competitors they named, because those are the businesses the engines are willing to vouch for today.
The last part rates the four areas of your site that decide whether an engine is willing to recommend you: how easily it can reach your pages (site access), how directly they answer buyers (answer readiness), how visible your expertise is (authority and credibility) and how surely it can verify your business (business identity). Every area gets a rating of Solid, Partial or Weak and a tally of the issues found in it, so you can see at a glance where the trouble sits. Which issues to tackle, and in what order, is what the free strategy session is for.
Know its limits too. The audit reads your pages without running their scripts, much as most AI crawlers do, so anything that appears only after JavaScript loads can be missed by both. It counts you as named only when an answer links to your site or gives your web address. And you can run it again on the same site after thirty days, which leaves any changes time to be crawled before you judge them.
What people ask before they run it.
What is an AI visibility audit?
An AI visibility audit tells you whether AI assistants name your business when buyers ask who to call. Ours puts a buyer question to Google AI Overviews, ChatGPT and Perplexity, records who each one names, and reads your site the way an engine does to work out why. The result is a single AI Visibility Score out of 100, with the areas of your site that hold it back rated alongside.
How is the score worked out?
Being named by the engines outweighs anything on your pages. If no engine names you, you are held at an F, so a low first score is normal rather than alarming: most businesses start out unnamed. Grades use the usual scale, where 90 and up earns an A and anything under 60 is an F, and the report rates the four areas that decide whether AI recommends you, with how many issues sit in each.
What is the difference between an AI visibility audit and an SEO audit?
A traditional SEO audit measures how well your site can rank in Google's results. An AI visibility audit asks the engines directly: when a buyer puts a question to ChatGPT, Perplexity or Google's AI Overviews, are you the business they name, and if not, who is? The two share technical foundations, but only the AI audit reads the live answers.
How much does an AI visibility audit cost?
Both versions are free. The instant audit takes about sixty seconds. The deep audit is started by our team, is usually in your inbox within one business day, puts a set of real buyer questions to ChatGPT, Google's AI Overviews, Perplexity, Gemini and Copilot, shows how often each one names you and who it names instead, and comes with a free 15-minute strategy session. No card required for either.
How often should I re-run the audit?
The instant audit can be re-run on the same site every 30 days, and that limit is deliberate: meaningful AI visibility changes take weeks, not days. Re-running once changes have gone live shows whether your score, and the engines that name you, are actually moving.
The first sixty seconds of the rest ofyour AI strategy.
Run the free instant audit now, or request our free deep audit for a reading across your buyers’ questions and a free strategy session. No card, no obligation.