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No. 01 / SEO, AEO, and GEOEst. Sydney 2022

Get found, get chosen, get booked.

When a customer asks ChatGPT, Perplexity, Gemini, or Google for the best business like yours, we make sure your name comes back. Then a smart website assistant answers their first questions, day or night, while a senior Sydney team keeps the whole programme honest.

Built on our proprietary SEO Agent, Studio dashboard, WordPress plugin, and Next.js companion. One integrated programme, one accountable team.

Free audit  •  No credit card  •  60 seconds  •  See exactly where you could be showing up

The short answer

For the busy reader, and the AI engines reading on their behalf.

Brain Buddy AI is a Sydney search agency that helps Australian small and mid-sized businesses get cited by ChatGPT, Perplexity, Gemini, Google AI Overviews and Claude. We run SEO, AEO and GEO as one managed programme for trades, law firms, allied-health practices, accountants, hospitality groups and real-estate agencies, then pair it with a smart website assistant that books the enquiry.

The work is delivered by a senior Sydney team, on a month-to-month agreement, with a real human you can ring. The numbers on this page (45% of leads captured after hours, up to 40% conversion lift, 3.2× more AI recommendations) are typical client outcomes within 90 days. Sources are at the bottom of the page.

Jayson Munday, founder of Brain Buddy AI

Written by Jayson Munday, founder. 21 years in SEO. Sydney.

What our clients measure

Up to 40% more bookings. 45% of leads captured after hours. 80% fewer basic enquiries hitting your front desk. Often within the first 90 days.

Trusted by Australian businesses in

Trades & Home Services/Law Firms/Allied Health/Restaurant Groups/Accountants/Real Estate

Chapter 01

The quiet shift.

You've built a good business. The work is solid. The reviews are real.

Something quiet has shifted in the way your customers find you. When they open ChatGPT, Perplexity, or Google AI Overviews and ask for a recommendation in your area, three names tend to come back. Our job is to make sure yours is one of them.

Most of the businesses we meet are already good operators with real reviews and real work to point to. What they need is a steady, plainly explained programme that introduces them to the AI tools their customers now ask, so the recommendation lands with their name on it.

That's the shift we help you make. Plainly. Predictably. Without the usual agency theatre.

Chapter 02 / What we actually do

So, here's what we actually do about it.

Found on Google. Recommended by ChatGPT. Booked through your website.

i.

Get Found by More Buyers

When someone searches Google, asks ChatGPT, or browses Perplexity for a business like yours, you need to be in the answer. Our SEO Agent lives on your site, monitors it hourly, and keeps your pages optimised across 20+ ranking factors automatically. Nothing ships without your approval.

So what

More of the right people land on your site without you chasing them.

ii.

Capture Leads While You Sleep

A smart website assistant trained on your services, pricing, and service areas sits on your site 24/7. It answers questions, qualifies buyers, and books appointments. No missed calls. No wasted admin. Visitors who arrive at 2am on a Sunday are handled like it's Tuesday morning, and our clients capture up to 45% of their leads outside business hours.

So what

You wake up to a calendar that already has Tuesday booked.

iii.

Know Exactly What's Working

One dashboard shows your leads, conversations, bookings, and search performance side by side. Monthly reports your accountant could read. No jargon, no vanity metrics. You see what came in, what converted, and what to do next.

So what

You stop guessing what marketing is paying for itself, and you stop paying for the bits that aren't.

Chapter 03 / Under the hood

To do all that, across Google and every AI engine, we had to build our own tools.

We didn't like the tools. So we built our own.

Every Brain Buddy project runs on software we built ourselves. Four tools that take us from "we should fix this" to "it's live on your site," and let you see every step.

01The Agent

AI SEO Agent

Finds what to fix. Our AI reads every page of your website and spots where you could be showing up more often, on Google and in AI answers. It hands us a list of what to do next, in order of what'll move the needle most.

02The Dashboard

Studio

Where you see results and run your AI agent. Watch your rankings climb, your ChatGPT mentions grow, your leads come in. If you've got an AI chat agent on your site, you manage it from here too. Comes with every managed plan, or sign up for Studio on its own if all you want is the agent.

03For WordPress

The Plugin

Puts the work on your site if you're on WordPress. Installs in one click. Every fix we've decided on (better page titles, helpful product details, answer-style content) gets added to your site automatically. You never have to touch the code.

04For Next.js

The Companion

Works for newer websites too. If your site is built with modern tech (like ours is), we have the same tool for it. Same fixes, same automatic updates, nothing for you to install or manage.

All four tools work together. The AI finds what to fix. Our team decides what to do. The plugin or companion puts it on your site. Then we double-check it actually went live.

See how the platform works →

Chapter 04 / The process

Here's what happens once we start.

Four stages. No theatre.

Every engagement follows the same rhythm. You always know what's happening, when results arrive, and what comes next.

01Week 1

Discovery & Audit

We audit your website across Google, ChatGPT, Perplexity, and every AI search engine that matters. You get a clear report showing where you're invisible, which competitors are being recommended instead, and the specific fixes that will make the biggest difference.

You will receive

A plain-English report with named competitors, gaps, and a prioritised fix list.

02Weeks 2–5

Optimise & Build

We update your website so search engines and AI platforms can understand your business properly. We also set up your AI assistant, trained on your services, pricing, and service areas. No endless drafts. We do the work.

You will receive

An optimised website and a working AI assistant capturing leads on your site.

03Weeks 6–8

Launch & Monitor

Your AI assistant goes live. You start appearing in AI search answers. We monitor every platform, capture leads around the clock, and refine both your content and your assistant based on what's working.

You will receive

Live lead capture, first AI recommendations, and baseline metrics you can trust.

04Ongoing

Grow & Scale

Monthly strategy calls, new content, and continuous improvement. As AI platforms evolve, we adapt with them. You get regular reviews with real numbers showing leads, bookings, and growth.

You will receive

More visibility, more leads, and a growing share of AI-driven business.

Chapter 05 / Dispatches from the field

Here's what the work has done for three Australian businesses.

Three case studies. Full numbers. No cropped screenshots.

These are three of the businesses we work with. Different industries, different cities, the same shape of outcome.

Case 01

A 4-vehicle plumbing business

Caboolture, QLD · Trades & Home Services

The outcome

35% conversion lift. 45% of leads now captured outside business hours. 3× increase in online booking requests.

The problem we started with

Every emergency callout that landed after 5pm went to voicemail and rarely came back. The website form was converting below 2%.

We used to miss every call after 5pm. Now our website assistant books emergency callouts while we sleep. It paid for itself in the first week.

/ Owner, family plumbing business / QLD

Case 02

A 9-partner Sydney law firm

Sydney CBD · Professional Services

The outcome

25% increase in consultation bookings. 80% reduction in basic enquiry handling. 60% of enquiries resolved without staff.

The problem we started with

Paralegals were spending half their day on basic enquiries. Prospective clients were leaving the site without booking a consultation.

The website assistant books consults automatically and pre-qualifies every lead. Our paralegals can focus on actual casework now.

/ Managing partner / Sydney

Case 03

A two-chair Melbourne dental practice

Inner-north Melbourne · Health & Wellness

The outcome

30% increase in new patient bookings. 50% fewer phone calls for basic queries. Top-3 Google ranking for local dental terms.

The problem we started with

Front desk was answering the same hours, pricing and insurance questions all day. New-patient bookings kept slipping through the cracks.

The assistant handles every hours-and-insurance question and books appointments directly. The front desk got their day back.

/ Practice manager / Melbourne

Chapter 06 / Pricing

Which brings us to the money conversation.

Four plans. One number each. No sales call required.

Save 15% on a 12 month agreement, or stay monthly. Every plan includes a fully managed AI lead agent, and reporting that your accountant could actually read.

Most clients pick 12 month · Then continues monthly with 60-day notice · All prices in AUD

Starter

For small operators who want to show up on Google and capture leads after hours.

$790/month

You save $1,680 a year vs monthly

 

Ideal for: Solo tradies, cafes, local physios, ma-and-pa shops

  • SEO audit + core on-page fixes
  • Google Business Profile setup and tuning
  • Schema markup (FAQ + Breadcrumb)
  • AI lead agent (1 chatbot, 100 conversations/mo)
  • Up to 10 pages optimised
  • Monthly PDF report
  • No setup fee
Start with Starter

12 month commitment

Growth

For local businesses ready to become findable by AI search.

$1,990/month

You save $4,320 a year vs monthly

 

Ideal for: Established trades, clinics, multi-staff local operators

  • Everything in Starter, plus:
  • Full SEO + AEO audit and strategy
  • AEO fundamentals (AI Overviews, snippets)
  • AI lead agent upgraded (500 conversations/mo)
  • Up to 20 pages optimised
  • Monthly strategy call + plain-English report
  • No setup fee
Start with Growth

12 month commitment

Dominate

For established brands that want to be the obvious answer in AI search.

$5,990/month

You save $12,720 a year vs monthly

+ $1,490 one-off custom AI setup

Ideal for: National brands, franchises, enterprise

  • Everything in Scale, plus:
  • Full GEO strategy across every AI platform
  • Citation recovery and defence
  • 8+ long-form content pieces / month
  • AI lead agent with advanced reasoning (5,000 conversations/mo)
  • Unlimited pages optimised
  • Custom AI setup: full GEO baseline, Answer Lab, premium dashboard
Talk to us

12 month commitment

Need a new website? Get one on us.

Sign a 12 month agreement on Growth, Scale, or Dominate and we will build you a new website at no extra charge. Hosted at our cost during the term, yours to keep at the end.

Talk to us about a free build

Enterprise

Multi-brand, multi-location, or complex stakeholder needs? We scope it to your business.

Talk to us

Save 15% on 12 month  •  Or stay monthly, no lock-in  •  Need more conversations? Add blocks from $19/100  •  All prices in AUD

Chapter 07 / Honest answers

Before you decide, here's what we get asked most.

The questions we actually get asked.

If yours isn't here, send it across. We'll answer it honestly, even if the honest answer is “we're probably not the right fit.”

More and more customers are asking ChatGPT, Google AI, or Perplexity for recommendations instead of scrolling through search results. The AI picks a handful of businesses and gives them as the answer. If you're not in that answer, you don't get the call. It's already shaping how people choose tradies, dentists, lawyers, and restaurants, and the numbers are growing every month.

Sources and references

Why we cite our work

The figures and standards we reference on this page come from public, authoritative sources. AI search engines reward pages that link to primary references; we link to ours so anyone (human or machine) can verify the claim.

Chapter 08 / The closing word

Every week you wait, a competitor is being introduced to your customers instead.

A free 60-second audit shows you exactly which competitors are being recommended instead of you, where your leads are leaking, and what it would take to start capturing them. No call required. No credit card. No obligation.

What you get on day one

  • Which competitors AI is recommending instead of you
  • Where your leads are leaking and how to capture them
  • A plain-English action plan with priority fixes
  • An AI agent on your site from day one when you become a client
  • Month-to-month, no lock-in, cancel anytime

Signed

The Brain Buddy team