Most SEO agencies still optimise for blue links. We optimise for answers.
SEO, AEO, and GEO are three sides of the same coin. We run them as one integrated programme so your brand appears in the result page, in the AI Overview, and inside the generative answer. One team, one report, one accountable outcome.
One coin. Three sides.
Three acronyms, one simple idea: be in every answer.
A brief education, because the acronym soup matters. Once you know which engine handles which job, it becomes obvious why the three belong in one programme.
Ranking on the traditional page of blue links.
Most buying journeys still pass through Google somewhere. Ignoring it would be silly. We keep the foundations solid, even as we build beyond them.
- Technical health audits and fixes
- Content architecture and internal linking
- Google Business Profile optimisation
- Keyword strategy for buyer-intent queries
- Local SEO for multi-location businesses
Getting cited inside featured answers, snippets, and AI Overviews.
When Google shows an AI-generated summary at the top of the page, your business is either in it or behind it. Being in the answer beats ranking #3.
- Behind-the-scenes markup that tells AI engines who you are and what you do
- FAQ and question-led content that AI engines love to quote
- Targeting the featured answer box at the top of Google
- Google AI Overviews optimisation
- Bing Copilot and DuckAssist positioning
Being recommended by generative AI models when users ask them questions.
ChatGPT, Perplexity, Gemini, and Claude now answer buying questions directly, no results page involved. They read the web differently than Google. Most agencies are not yet set up for this. We are.
- Content written in formats that AI engines prefer to cite
- Building your brand's authority so AI trusts you enough to recommend you
- Making sure AI crawlers can actually read your website
- Strengthening your name across the sources AI engines learn from
- Monitoring which AI engines mention you, and fixing the ones that do not
Want the deep dive on each discipline on its own? Read our standalone pages on SEO agency services, answer engine optimisation and generative engine optimisation.
What lands when. No surprises.
Here is what happens, month by month.
Audit, baseline, and foundations
We find out which AI engines already name you, where you are invisible, and who is being recommended instead, then read your site the way the engines do to see why. It is all written up in plain English as the baseline later months are measured against. Foundational fixes go first.
Build and ship
The agent proposes improvements across your tracked pages: from page titles to schema to content blocks. Every change is approved by a person before it ships, copy changes by you. Our plugin applies the approved changes to your site, and we check the live page to confirm each change actually landed.
Measure and adjust
At least 14 days after each change ships, we compare your site's audit score from before and after it. Your Studio portal shows what was proposed, approved, applied and verified, alongside the queries that are starting to move. What works gets extended. What does not gets revisited.
Compound and extend
Authority work compounds. Content expansion targets the next wave of high-intent queries, and we keep watching how the AI engines answer them. Quarterly strategy review with real numbers and real recommendations. No theatrics.
What you bring to the programme, and what you can leave to us.
The work is done for you, but a few things only you can supply. The first is your knowledge of the business. Come to the onboarding call ready to talk about the services you most want more of, the areas you genuinely cover, the questions customers ask before they buy, and anything a careful buyer could check, such as licences or accreditations. Engines reward facts they can confirm, and the most useful facts usually live in your head rather than on your website.
The second is access. On WordPress, that means installing our plugin, which is how approved changes reach your pages; edits to page content are saved as WordPress revisions, so earlier versions stay on hand. Sites on other platforms get a companion script that carries a smaller, focused set of the same changes. We also ask you to add our team to your Google Analytics and Search Console, so the agent can see how each page performs when it suggests what to change.
The third is a little attention. Changes to what visitors read on your pages, such as headings and new sections of content, come to you for sign-off in a plain-English email, where one click approves the lot. Technical changes are approved by our SEO team rather than sent to you. You do not need to read code or learn the acronyms, but a quick look at what is about to change on your own site is time well spent.
What you can leave to us is the rest: no rebuild, no redesign, no exports to pull and no spreadsheets to keep. Every change is listed in your Studio portal with the page it touched, what it said before and after, and the date it went live, so you can see what was done without having to ask.
One thing worth knowing up front: we will not give you a date for results, because Google and the AI engines belong to other companies. Judge the programme by the record of changes that have gone live, and by how the searches you care about move as those changes settle in.
Want to see the gap before you commit?
The free audit shows where you stand inside ChatGPT, Perplexity and Google’s AI Overviews, who is being recommended instead, and why the engines pass you over. Sixty seconds, no card.
Run the free audit →Find out where you standin every engine.
Your free AI visibility score checks your site across six categories and probes live AI engines to see which ones already know you, which do not, and who is in the answer instead. Sixty seconds. No obligation.