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Sample audit · Anonymised report · Hartley & Co. Plumbing / Brisbane / Trades

What the free audit actually gives you.

The brand below is a composite and its findings are illustrative. The report format, the scoring system, the checks, and the competitor benchmarking are exactly what lands in your inbox about sixty seconds after you submit your URL.

Want the full document a paid engagement starts from? See the sample deep report →

Sample report · a real board, composite dataComposite brand · Illustrative findings

The live answer · asked while your audit ran

What AI says when your buyers ask

best emergency plumber in Brisbane northside
ChatGPTNames you

For emergency plumbing on Brisbane's northside, Hartley & Co. Plumbing comes up consistently for fast response times across Stafford Heights, Chermside and Aspley, with licensed gas fitting as well. Brisbane Pipe Masters is another frequently recommended option for after-hours callouts. Both list Queensland licence numbers and offer 24/7 service.

PerplexityNames you

Well-regarded emergency plumbers on the Brisbane northside include Hartley & Co. Plumbing, often mentioned for transparent pricing and quick northside callouts, and Brisbane Pipe Masters for larger emergency jobs. It's worth confirming the callout fee before booking, as after-hours rates vary between providers.

GeminiNames you

Here are options for an emergency plumber on Brisbane's northside:

  • Hartley & Co. Plumbing: 24/7 emergency service, strong local reviews around Chermside and Aspley.
  • Northside Plumb Co: covers the same suburbs with hot water specialisation.
ClaudeDoesn't name you

For emergency plumbing in northern Brisbane, Brisbane Pipe Masters is a commonly recommended provider with 24/7 availability. Local directories also list several licensed plumbers covering Chermside and surrounding suburbs; checking recent reviews and confirming availability by phone is advisable for urgent jobs.

Don't take our word for it: ask ChatGPT this exact question yourself and see who it names. That is what we measure, live, at scale. The answers re-roll constantly, which is why a reading is dated, not permanent.

hartleyplumbing.com.au

B
78/100

Hartley & Co. shows up when Brisbane locals ask ChatGPT, Perplexity, or Gemini for an emergency plumber. Claude doesn't cite them yet. The gaps below are written as what they cost, the top two fixes are unlocked, and the full plan is what we walk through on a strategy call.

22/27 checks passed · named by 3 of 4 AI engines · challenger

Close, but the cited spot goes to one provider

AI engines pick one business to recommend per query. The structured signals you're missing are exactly what decides who that is.

What this reading is not

×Not a 100-page crawl export with 600 errors in red
×Not a chatbot's memory of your brand: we probe live and read your actual site
×Not an unreviewed AI verdict: a human reads every deep reading we run
×Not fake urgency: the data goes stale, so the reading is dated and expires

Run from Sydney, Australia · probes use your local market

What this means in practice

One major engine (Claude) never mentions Hartley & Co. Every emergency-plumber question that engine answers right now ends with a competitor's name instead, and emergency jobs go to whoever gets recommended first. We will not invent a dollar figure for a composite brand, but the pattern is the point: an engine that does not cite you sends those enquiries somewhere else, around the clock, until the gaps below are fixed.
88%
Schema & Structured Data
72%
Answer Engine Readiness
76%
Generative Engine Signals
93%
Content Structure
50%
Technical Foundation

Three local competitors and how AI engines see them

We discovered these three local competitors via live web search around Brisbane, QLD. We then asked each AI engine best emergency plumber in Brisbane northside and recorded which competitors got mentioned in the response. “Cited” means the engine recommended them by name. “Not yet cited” means they are real competitors but the AI engines did not surface them for this query, the same gap your site is in.

Your site is cited by: ChatGPT, Perplexity, Gemini

brisbanepipemasters.com.au

Cited by: ChatGPT, Perplexity

northsideplumb.com.au

Cited by: Gemini

rapidresponse-plumbing.com.au

Not yet cited by the AI engines we checked

Free upgrade · the Deep AI Visibility Reading

The full instrument, run by a human

This scan asked one question. The deep reading asks 8 to 10 real buyer questions across engines and regions, scores you against named competitors on a live citation scoreboard, sizes the demand you are missing, and is read and signed by a strategist. Audits with this depth sell elsewhere for $500 to $2,500; ours is free, walked through on a call that ends with a scoped first phase.

The gaps

5 of 27 checks are working against you, in plain language: what each one is costing, not a to-do list. The full fix plan, sequenced and sized, is what we walk through on the strategy call.

Quotable answersAEOHigh impact

Your pages never hand an engine a ready-made answer it can lift. When ChatGPT assembles a recommendation it quotes sites built to be quoted; yours makes it do the work, so it reaches for a competitor that doesn't.

What we'd do: We restructure your key pages so every big buyer question has a ready-made, quotable answer an engine can lift, shipped in the first weeks of the campaign.

Speed discountTECHNICAL

Your pages are slow enough on mobile that both Google and AI crawlers deprioritise them. Slow pages get visited less, and pages visited less get cited less.

What we'd do: We speed up your mobile pages so crawlers visit more often and stop discounting what they find.

Deep AI contextAEOHigh impact

The deeper machine-readable context AI engines use to cite a business with confidence is not in place, which limits the quality of any mention you do earn.

Fix plan reserved for the strategy call. We walk through exactly how we close this gap, in priority order, on a short free call.

Corroboration across the webAEOHigh impact

Engines look for consistent traces of your business across the wider web before they trust it. Yours are too thin to corroborate, so when an engine has to pick one provider it defaults to a brand it can verify.

Fix plan reserved for the strategy call. We walk through exactly how we close this gap, in priority order, on a short free call.

Evidence densityGEO

Your copy asks to be believed instead of giving an engine something it can verify, so when answers get assembled the engines quote sources that prove their claims. Which claims to prove, and with what, depends on what your buyers actually ask: that mapping is where the campaign starts.

Fix plan reserved for the strategy call. We walk through exactly how we close this gap, in priority order, on a short free call.

Already in place · 22 of 27 checks

Machine-readable identityVerifiable business identityCross-checkable proofBuyer-question coverageAI crawler briefingPage topic clarityLiftable structureCitation labelSummary signalInvisible imagerySplit trustMobile readinessConnection trustPermission to be readSubstance to quoteCrawler instructionsAI door policyPage discoveryLink presentationAccountable expertiseMachine-liftable formattingBacked claims

These hold their ground under the managed campaign. The gaps above are where the answer is being lost.

Step 2 of 2

Now let's fix it.

You've seen the gaps. Brain Buddy AI's managed service closes them: our agent finds what's holding you back, a senior SEO approves every fix, and the fixes go live on your site, where we check each one is really there. When the AI engines start citing you is up to them. Giving them every reason to is up to us.

What's included in the ongoing managed campaign

Schema and structured-data implementation
Content rewrites for AEO
llms.txt + llms-full.txt deployment
Monthly AI citation monitoring
Competitor tracking and strategy updates
Entity authority across the web
24/7 lead-capture AI agent
Month to month, 60 days notice to cancel
Jayson Munday

Hosted by Jayson Munday

Founder, Brain Buddy AI

On the call: we walk your reading, map the full work order, and you leave with a scoped first phase and a price. 20 minutes, no obligation.

Talk to us

No commitment. No sales pressure. If we're not the right fit we'll tell you on the call.