Free Schema Markup Generator
Generate valid JSON-LD structured data for your website. Copy and paste directly into your HTML. Supports all major schema types.
Organization Details
Generated JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>How to add: Copy the code above and paste it into the <head> section of your HTML page, or add it before the closing </body> tag.
Want schema on every page, automatically?
Our managed services add and maintain schema markup across your entire site. Organization, FAQ, HowTo, Article, and more.
Why bother
Structured data, without the developer.
AI engines cannot recommend a business they cannot read. Schema markup is how you introduce yourself to a machine: your name, your services, your suburb, your opening hours, stated in a format it trusts. Without it, engines are left guessing from your paragraphs.
This generator writes valid JSON-LD for the common types so you can copy, paste, and move on. No developer required, no sign-up, and the FAQ below covers where the code goes.
Common questions
Schema, in plain English.
Q.01What is schema markup?
Schema markup is a block of code (usually JSON-LD) that describes your business to machines in their own language: who you are, where you are, what you sell, when you open. Humans never see it, but search engines and AI assistants read it to understand and describe you accurately.
Q.02Where do I put the code on my site?
Paste the generated snippet into the HTML head of the relevant page. On WordPress, most SEO plugins (Yoast, Rank Math) or a header-scripts plugin will do it without touching theme files. Squarespace and Wix both have a per-page code injection setting. One snippet per page is the rule of thumb.
Q.03Which schema types should a local business start with?
LocalBusiness on your homepage (name, address, phone, hours), Service schema on each service page, and FAQPage wherever you genuinely answer customer questions on the page. Those three cover most of what AI engines need to recommend a local business confidently.
Q.04Does schema markup guarantee AI citations?
No. Nothing guarantees a citation, because the engines decide for themselves. Schema removes a common reason to be skipped: ambiguity about who you are and what you do. It is foundational rather than magical, which is why it is the first category our audit checks.
Chapter 07 / The closing word
Markup sorted? Check the other five categories.
Schema is one of six categories the free audit scores. Run it on your live site to see what else is keeping AI engines from recommending you. Sixty seconds, no card.