Free Schema Markup Generator
Generate well-formed JSON-LD structured data for eight common schema types. Copy it and paste it into your HTML.
Organization Details
Generated JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>How to add: Copy the code above and paste it into the <head> section of your HTML page, or add it before the closing </body> tag.
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Our managed services add and maintain schema markup across your entire site. Organization, FAQ, HowTo, Article, and more.
Structured data, without the developer.
AI engines cannot recommend a business they cannot read. Schema markup is how you introduce yourself to a machine: your name, your services, your suburb and your contact details, stated in a format it trusts. Without it, engines are left guessing from your paragraphs.
This generator writes well-formed JSON-LD for the common types so you can copy, paste, and move on. No developer required, no sign-up, and the FAQ below covers where the code goes.
How to use the schema generator, and what to check before you publish.
Pick a type, fill in the form, and the JSON-LD builds as you type. The generator covers eight common types: Organization, LocalBusiness, Person, FAQPage, HowTo, Article, Product and Service. When it looks right, copy it and paste it into your page's head, or just before the closing body tag. Everything happens in your browser, and nothing you type is sent to us.
Choose the type that matches the page, not the business in general. Use Organization or LocalBusiness on your homepage or contact page, where LocalBusiness suits a business that customers visit or that serves a local area. Use Service on each service page, Article on blog posts and guides, and FAQPage only where the questions and answers are visible on that page.
Search engines expect structured data to describe what is actually on the page. If your FAQ answers are not visible, or the price in your markup differs from the one shown, the markup can be ignored or flagged. Leave out details you cannot show, such as ratings or reviews that are not on the page. For products, the generator marks an item as in stock once you enter a price, so change that line if it is not.
The generator produces well-formed JSON, but it does not check Google's rich-result rules or schema.org's definitions. Before you publish, paste the code into Google's Rich Results Test and the Schema Markup Validator and fix anything they flag. It is a quick step that catches most mistakes before a search engine does.
Where you paste it depends on your site. On WordPress, a header and footer plugin or your theme's custom code area will add it to a single page or the whole site; on Shopify, Squarespace and Wix, look for the custom code or page header settings. Put each block on the page it describes: your Organization markup on the homepage, a Service block on its own service page, an Article block on the post it belongs to, and so on.
It covers the core fields for each type rather than every property schema.org defines. There is no opening-hours field, for example, so if your hours matter, add an openingHours line yourself or set them in your SEO plugin. If you already use a plugin that outputs schema, check that you are not publishing two conflicting versions of the same thing on one page.
Structured data helps search engines and AI tools read your page with confidence, but it does not replace clear content. The page still needs to say, in plain words, who you are, what you do and where you do it. There is no email and no daily limit on this tool.
Schema, in plain English.
What is schema markup?
Schema markup is a block of code (usually JSON-LD) that describes your business to machines in their own language: who you are, where you are, what you sell, when you open. Humans never see it, but search engines and AI assistants read it to understand and describe you accurately.
Where do I put the code on my site?
Paste the generated snippet into the HTML head of the relevant page. On WordPress, most SEO plugins (Yoast, Rank Math) or a header-scripts plugin will do it without touching theme files. Squarespace and Wix both have a per-page code injection setting. One snippet per page is the rule of thumb.
Which schema types should a local business start with?
LocalBusiness on your homepage (name, address and phone), Service schema on each service page, and FAQPage wherever you genuinely answer customer questions on the page. Those three cover most of what AI engines need to recommend a local business confidently.
Does schema markup guarantee AI citations?
No. Nothing guarantees a citation, because the engines decide for themselves. Schema removes a common reason to be skipped: ambiguity about who you are and what you do. It is foundational rather than magical, which is why it is the first category our audit checks.
Markup sorted?Check the other five categories.
Schema is one of six categories the free audit scores. Run it on your live site to see what else is keeping AI engines from recommending you. Sixty seconds, no card.