SEO that goes beyond page one.
Ranking on Google is still the foundation. But your customers are also asking ChatGPT, Perplexity, and Google AI for recommendations. Modern SEO needs to cover all of them.
What modern SEO looks like.
Traditional SEO gets you ranked on Google. That still matters. But the landscape has shifted. Google now answers many searches itself, with an AI summary above the organic results, and a growing share of your customers skip the results page entirely and ask ChatGPT or Perplexity instead.
If your SEO strategy only targets the ten blue links, you are optimising for a shrinking share of attention. Modern SEO means showing up in traditional results and in AI-generated answers.
It means your content is structured so search engines can rank it and AI platforms can cite it. The numbers beside this are what that work has produced, with named clients and named sources.
578%
growth in organic search sessions for Pentana Stanton Lawyers, Q1 2023 to Q1 2026. Source: GA4, quarterly totals
8x
growth in Google clicks for the same firm, Feb 2025 to Mar 2026. Source: Search Console
4,914
approved improvements shipped to client websites since March 2026
What we handle for you.
Here is how it ships: our SEO Agent finds the fixes, a senior SEO approves every change, our plugin applies them to your site, and we check the live page to confirm each one landed. You watch the whole trail in your Studio portal, and a dedicated strategist walks you through it on a monthly call. No jargon, no mystery, no busywork reports full of metrics that do not matter.
Technical SEO audit and ongoing fixes.
Crawl errors, indexing issues, and site architecture problems found and resolved monthly.
Content optimisation for target keywords.
Every page aligned to search intent so it ranks for the terms your customers actually use.
Structured data and schema markup.
Markup that tells search engines and AI models exactly who you are, what you do, and where.
Core Web Vitals and site speed.
Performance improvements that satisfy Google's ranking signals and keep visitors on the page.
Google Business Profile management.
Your listing optimised, verified, and actively maintained so local search shows you accurately.
AI-specific content formatting.
Content restructured for Google AI Overviews, ChatGPT, and Perplexity citation patterns.
Monthly reporting with plain-English commentary.
No jargon, no vanity metrics. Clear reports that show what moved, why, and what comes next.
AI lead agent deployment.
Managed plans include a Brain Buddy AI lead agent that captures the traffic your SEO drives.
How SEO connects to AEO and GEO.
These three disciplines compound. Better SEO makes AEO more effective. Better AEO feeds GEO. We handle all three together because separating them leaves gaps that your competitors fill. See how the integrated SEO, AEO and GEO programme fits together.
Search Engine Optimisation
Gets your site technically sound, your content relevant, and your authority established. The foundation everything else builds on.
Targets: Google organic results, local pack, featured snippets
Answer Engine Optimisation
Structures your content so AI platforms cite you as the direct answer. Schema markup, FAQ formatting, and entity authority building.
Targets: Google AI Overviews, featured snippets, knowledge panels
Generative Engine Optimisation
Extends the strategy to ChatGPT, Perplexity, Gemini, and every generative AI platform where your customers are asking questions.
Targets: ChatGPT, Perplexity, Gemini, Claude, Copilot
Results that hit your bottom line.
We measure success in business outcomes, not vanity metrics. These numbers come from a named client and our own live change log, with sources you can check.
578%
growth in organic search sessions
Pentana Stanton Lawyers, Q1 2023 to Q1 2026, GA4
8x
growth in Google clicks
Pentana Stanton, Feb 2025 to Mar 2026, Search Console
46 to 18
average Google position
Pentana Stanton, over the same window
4,914
approved changes shipped to client sites
Live change log, since March 2026
The Pentana Stanton figures are quarterly totals from GA4 and Search Console, published in full in the full case study. The change log count comes from our live database. Individual results vary.
How to get started.
Run the free audit.
It takes 60 seconds and shows you where your site ranks on Google, whether AI platforms are recommending your competitors, and where the biggest opportunities are.
Onboarding call.
We review the audit results together, discuss your business goals, and build a plan tailored to your industry, competition, and budget.
We handle everything.
You get monthly reports, a monthly strategy call, and a dedicated strategist who knows your business. SEO, AEO, GEO, and your AI chatbot are all managed under one roof.
The questions we actually get asked.
If yours is not here, send it across. We will answer it honestly.
How is this different from normal SEO?
Traditional SEO focuses on Google rankings. We cover that foundation and extend it to Google AI Overviews, ChatGPT, Perplexity, and the other AI platforms that now answer questions directly. You get visibility across both traditional and AI search, run as one programme.
Do you guarantee rankings?
No reputable agency guarantees rankings, because the engines are third-party systems nobody controls. What we guarantee is the work: changes shipped to your site every week, each one approved by a senior SEO, applied through our plugin, and checked on the live page. You can see the whole trail in your Studio portal.
How long does SEO take?
Honestly, it compounds. We measure every change against search data from 14 days after it ships, and meaningful movement tends to build over months rather than weeks. Anyone promising you a date is guessing. We promise the work and show you the evidence as it lands.
Do I get a chatbot with my SEO plan?
Yes. Managed plans include a Brain Buddy AI lead agent on your website. It captures the traffic your SEO drives and turns visitors into enquiries and booked appointments.
What does it cost?
Pricing depends on your industry, competition and scope, so we do not publish a one-size-fits-all number. Run the free audit, then we scope a plan together on a short strategy call.
Do you work with my existing website?
Yes. WordPress sites get our plugin, which applies approved changes automatically with revisions as backup. Other platforms get a companion script with a reduced change set, and anything the tools cannot reach becomes a task a human implements. No rebuild required.
Can I see examples of your results?
Yes. Our Pentana Stanton Lawyers case study is public, with GA4 and Search Console numbers: organic search sessions up 578% from Q1 2023 to Q1 2026. We share more examples relevant to your industry on the strategy call.
Is there a lock-in contract?
No. Plans run month to month with no minimum term. To cancel, either side gives 60 days written notice.
See where yourbusiness stands.
A free 60-second audit shows how your site ranks on Google and whether AI platforms are recommending your competitors instead.