No. 02c / Answer Engine Optimisation
Featured answers / Google AI Overviews / Schema
Stop ranking. Start being cited.
AEO is the work that puts your business inside the answer box, the featured snippet, Google's AI Overview, and every engine's pulled quote. It is SEO, rebuilt for a world where the user rarely clicks through to the blue links at all.
What the work looks like
Four moves. All of them technical.
Featured snippets, at scale.
The featured snippet used to be the prize. In an AI search world it is also the training signal. We rebuild your highest-intent pages to format the answer first and back it up with proof underneath. Question-led headings, answer-shaped paragraphs, citation-ready schema.
Google AI Overviews placement.
When Google's AI Overview fires for a query in your category, your business is either in the response or you are losing the click. We target the exact shape of query Google is answering, build the schema Google is rewarding, and track your inclusion across a live set of real user searches.
Entity authority, beyond keywords.
AI engines resolve you to an entity. The more consistently your entity appears across authoritative sources, the more likely you are to be cited. We consolidate your Wikipedia-adjacent signals, knowledge graph data, and directory listings so every engine knows who you are.
Question-first content architecture.
We rewrite your service pages so they answer real questions real customers ask, in the order they ask them. Then we measure whether the rewrite is being cited. If it is not, we adjust. If it is, we extend the pattern to your next ten pages.
Our opinion
AEO is the work most agencies still refuse to do.
Most agencies still treat featured snippets as a nice-to-have extra on top of the regular SEO retainer. We think that framing is already dangerous. The answer is no longer the thing after the result. It is the result.
If your customer asks Google a question and gets a complete answer at the top of the page, they do not click the first blue link. They do not click the tenth. They read the answer, take the phone number out of the card, and call the business they saw first. Which is either you or it is not.
AEO is how we make sure that first business is you.
Chapter 07 / The closing word
Find out which queries already surface someone else.
Run the free audit. It checks ten of the highest-intent queries in your category and tells you whether you are in the answer, whether a competitor is, and exactly what AEO moves would close the gap.