No. 02c / Answer Engine Optimisation
Featured answers / Google AI Overviews / Schema
Stop ranking. Start being cited.
AEO is the work that puts your business inside the answer box, the featured snippet, Google's AI Overview, and every engine's pulled quote. It is SEO, rebuilt for a world where the user rarely clicks through to the blue links at all.
What the work looks like
Four moves. All of them technical.
Every move ships the same way. Our agent finds the fix, a senior SEO approves it, our plugin applies it to your live site, and we check the page to confirm it landed. You watch the whole trail in your Studio portal.
Featured snippets, at scale.
The featured snippet used to be the prize. In an AI search world it is also the training signal. We rebuild your highest-intent pages to format the answer first and back it up with proof underneath. Question-led headings, answer-shaped paragraphs, citation-ready schema.
Google AI Overviews placement.
When Google's AI Overview fires for a query in your category, your business is either in the response or you are losing the click. We target the exact shape of query Google is answering, build the schema Google is rewarding, and track your inclusion across the queries we monitor for your business.
Entity authority, beyond keywords.
AI engines resolve you to an entity. The more consistently your entity appears across authoritative sources, the more likely you are to be cited. We consolidate your Wikipedia-adjacent signals, knowledge graph data, and directory listings so every engine knows who you are.
Question-first content architecture.
We rewrite your service pages so they answer real questions real customers ask, in the order they ask them. Then we measure whether the rewrite is being cited. If it is not, we adjust. If it is, we extend the pattern to your next ten pages.
Our opinion
AEO is the work most agencies still refuse to do.
Most agencies still treat featured snippets as a nice-to-have extra on top of the regular SEO retainer. We think that framing is already dangerous. The answer is no longer the thing after the result. It is the result.
If your customer asks Google a question and gets a complete answer at the top of the page, they do not click the first blue link. They do not click the tenth. They read the answer, take the phone number out of the card, and call the business they saw first. Which is either you or it is not.
AEO is how we make sure that first business is you.
AEO never ships alone here. It runs inside our integrated SEO, AEO and GEO programme: one team, one report, one accountable outcome.
Honest answers
The questions we actually get asked.
If yours is not here, send it across. We will answer it honestly.
What is an AEO agency?
An AEO agency optimises your website so AI platforms like ChatGPT, Google AI Overviews and Perplexity cite your business as the answer to customer questions. Where a traditional SEO agency chases rankings, an AEO agency works on the content structure, schema and entity signals that AI engines read when they choose who to recommend.
What is the difference between SEO and AEO?
SEO gets you found in search results. AEO makes you the answer AI assistants give. The two overlap heavily: the technical and content foundations that help you rank are the same ones AI engines read when they pick a source to cite. We run both as one programme.
Do I need AEO if I already have SEO?
If your customers ask AI who to call and the answer is not you, SEO alone is no longer covering you. AI assistants answer many questions directly, without a click through to the results page. AEO builds on your SEO foundation so you appear in both the rankings and the answers.
How long does AEO take to show results?
We will not promise a date, because AI engines are third-party systems nobody controls. What we can tell you: most businesses start at zero citations, changes ship to your site every week, and each one is measured against search data from 14 days after it lands. Our client Chatime Franchising Australia is now cited in Google AI Overviews for tracked franchise queries. That is what early movement looks like.
How much does an AEO agency cost?
We scope each plan to your business after the free audit, so there is no flat price list. Every managed plan covers AEO alongside SEO and GEO, because the three disciplines share the same foundations.
Chapter 07 / The closing word
Find out which queries already surface someone else.
Run the free audit. It scores your site across six categories, checks whether AI crawlers can read you, and probes live AI engines to see who is being cited for queries like yours.