Stop ranking. Start being cited.
AEO is the work that puts your business inside the answer box, the featured snippet, Google’s AI Overview, and every engine’s pulled quote. It is SEO, rebuilt for a world where the user rarely clicks through to the blue links at all.
Four moves. All of them technical.
Every move ships the same way. Our agent finds the fixes, a person approves every change (our team for technical fixes, you for anything that changes your page copy), our plugin applies them, and we check the live page to confirm each one landed. You watch the whole trail in your Studio portal.
Featured snippets, at scale.
The featured snippet used to be the prize. In an AI search world it is also the training signal. We rebuild your highest-intent pages to format the answer first and back it up with proof underneath. Question-led headings, answer-shaped paragraphs, citation-ready schema.
Google AI Overviews placement.
When Google's AI Overview fires for a query in your category, your business is either in the response or you are losing the click. We target the exact shape of query Google is answering, build the schema Google is rewarding, and track your inclusion across the queries we monitor for your business.
Entity authority, beyond keywords.
AI engines resolve you to an entity. The more consistently your business is described across the places engines check, the more likely you are to be cited. We align your structured data, your business profiles and your directory listings so every engine reads the same facts about you.
Question-first content architecture.
We rewrite your service pages so they answer real questions real customers ask, in the order they ask them. Then we measure whether the rewrite is being cited. If it is not, we adjust. If it is, we extend the pattern to your next ten pages.
What AEO changes on your pages, and who approves it.
Most AEO changes land in one of two places. The first is structured data that visitors never see but engines read: FAQ, question-and-answer, how-to, breadcrumb and glossary markup, plus markup that identifies your business. These are technical changes, so our SEO team signs them off rather than sending them to you. Before any of it reaches your site, contact details in the markup, such as your phone number, address and opening hours, are checked against your business record, and anything that does not match is removed rather than published.
The second is copy that visitors read: a short question-and-answer block, a clearer heading or a new section on a page. Those are the changes we send you by email to approve, with one button to approve the batch and another to ask for changes. If you ask for changes, the batch returns to our team to revise and send again. Broader ideas, such as reworking a whole page, go to a person on our team to carry out instead of being applied automatically. Both kinds appear in your Studio portal, showing the page each one touched and its wording before and after.
AEO is the work most agencies still refuse to do.
Most agencies still treat featured snippets as a nice-to-have extra on top of the regular SEO retainer. We think that framing is already dangerous. The answer is no longer the thing after the result. It is the result.
If your customer asks Google a question and gets a complete answer at the top of the page, they do not click the first blue link. They do not click the tenth. They read the answer, take the phone number out of the card, and call the business they saw first. Which is either you or it is not.
AEO is how we make sure that first business is you.
AEO never ships alone here. It runs inside our integrated SEO, AEO and GEO programme: one team, one report, one accountable outcome. AEO is one half of our AI search agency service. Weighing it against classic SEO? Our comparison of AEO vs SEO in Australia sets out where each one wins.
The questions we actually get asked.
If yours is not here, send it across. We will answer it honestly.
What is an AEO agency?
An AEO agency optimises your website so AI platforms like ChatGPT, Google AI Overviews and Perplexity cite your business as the answer to customer questions. Where a traditional SEO agency chases rankings, an AEO agency works on the content structure, schema and entity signals that AI engines read when they choose who to recommend.
What is the difference between SEO and AEO?
SEO gets you found in search results. AEO makes you the answer AI assistants give. The two overlap heavily: the technical and content foundations that help you rank are the same ones AI engines read when they pick a source to cite. We run both as one programme.
Do I need AEO if I already have SEO?
If your customers ask AI who to call and the answer is not you, SEO alone is no longer covering you. AI assistants answer many questions directly, without a click through to the results page. AEO builds on your SEO foundation so you appear in both the rankings and the answers.
How long does AEO take to show results?
We will not promise a date, because AI engines are third-party systems nobody controls. What we can tell you: most businesses start at zero citations, changes ship to your site every week, and at least 14 days after a change we compare your site's audit score before and after it. For franchise questions such as which franchise in its category to buy in Australia, Google's AI Overview names our client, an Australian franchise brand, first and cites its franchise pages.
How much does an AEO agency cost?
We scope each plan to your business after the free audit, so there is no flat price list. Every managed plan covers AEO alongside SEO and GEO, because the three disciplines share the same foundations.
Find out which queries alreadysurface someone else.
Run the free audit. It shows which AI engines name you when a buyer asks, which competitors they surface instead, and where your site is holding you back.