No. 02d / Generative Engine Optimisation
ChatGPT / Perplexity / Gemini / Claude
Four engines. Four playbooks. One integrated strategy.
Generative Engine Optimisation is the work that gets you recommended by ChatGPT, Perplexity, Google Gemini, and Claude when a customer asks. Each engine reads the web differently. Each engine responds to different signals. One strategy has to cover them all.
The engines, up close
A brief field guide to the four that matter.
This is where citations actually come from. Our client Chatime Franchising Australia is now cited in Google AI Overviews for tracked franchise queries. Most businesses start at zero. That is what early movement looks like.
ChatGPT
The giant. The biggest audience in AI search.
How we move it
ChatGPT answers with and without browsing, and when it browses it favours sources it can parse cleanly and resolve to a known entity. We make sure its crawlers can reach your site, strengthen your entity signals, and probe the live engine to see which queries cite you.
Primary focus
- OpenAI crawler access
- Entity authority
- Live citation probes
Perplexity
The answer engine. Growing fast with professional users.
How we move it
Perplexity shows its work with real source URLs. This is the easiest engine to measure because you can see exactly which pages are being cited and which are not. We target high-intent query shapes and build the citation-ready content that Perplexity consistently picks up.
Primary focus
- Source citation tracking
- Question-led content
- Fast-updating authority
Google Gemini
The embedded one. Every Android phone, every Google Workspace.
How we move it
Gemini is embedded across Google's surface area, including Android assistants and Workspace. It draws heavily on Google's own ranking signals, so SEO and AEO work compounds here automatically. We supplement with Gemini-specific entity reinforcement.
Primary focus
- Google authority signals
- Knowledge graph linking
- AI Overviews placement
Claude
The thoughtful one. Favoured by developers, analysts, and enterprise.
How we move it
Claude is the hardest engine to observe from the outside, so we work the fundamentals that travel everywhere: long-form authority content, clean structured data, and brand facts that stay consistent across the sources engines trust.
Primary focus
- Structured data quality
- Long-form authority
- Brand consistency
The mechanism
How the work actually ships.
More than 3,400 approved improvements have shipped to client websites this way since March 2026, at the time of writing. GEO runs inside our integrated SEO, AEO and GEO programme: one team, one report, one accountable outcome.
The agent finds the fixes.
It analyses your tracked pages and proposes typed improvements, from page titles to schema to content blocks, shaped for the engines above.
A senior SEO approves every change.
Nothing touches your site without human sign-off. Clients on approval plans get a plain-English email with one-click approve.
The plugin ships them.
Approved changes apply automatically through our WordPress plugin, with revisions as backup. Non-WordPress sites get a companion script with a reduced change set.
We check the live page.
After a change ships, we fetch the live page and confirm it is really there. Your Studio portal shows everything proposed, approved, applied and verified.
Honest answers
The questions we actually get asked.
If yours is not here, send it across. We will answer it honestly.
What is a GEO agency?
A GEO agency keeps your business visible and cited across generative AI: ChatGPT, Gemini, Perplexity, Claude and the AI summaries inside Google. Where a traditional SEO agency optimises for rankings, a GEO agency works on how large language models find, trust and recommend sources.
What is GEO vs SEO vs AEO?
SEO gets you found in search results. AEO (answer engine optimisation) makes you the answer AI assistants give. GEO (generative engine optimisation) is the broader practice of staying visible and cited across generative AI. AEO and GEO overlap, and GEO is the wider umbrella. We run all three as one programme because they share the same foundations.
Do I need GEO if I already have SEO?
If a customer asks ChatGPT or Gemini who to call and you are not in the answer, your SEO never gets the chance to work. GEO builds on the same foundations and adds what generative engines specifically look for: clean structure, consistent brand facts, crawler access and citable content.
How long does GEO take to show results?
We do not promise dates, because the engines are third-party systems nobody controls. Most businesses start at zero citations. What we promise is the work: changes shipped to your site every week, each one approved by a senior SEO and checked on the live page, with impact measured against search data from 14 days after it lands.
How much does a GEO agency cost?
We scope each plan after the free audit rather than publishing a flat rate. Every managed plan covers GEO alongside SEO and AEO, with a three-month foundation period and month to month after that.
Chapter 07 / The closing word
Find out which engines already know your name.
The free audit scores your site across six categories, checks whether AI crawlers can reach you, and probes live AI engines to see who is being cited for queries like yours.