Four engines. Four playbooks. One integrated strategy.
Generative Engine Optimisation is the work that gets you recommended by ChatGPT, Perplexity, Google Gemini, and Claude when a customer asks. Each engine reads the web differently. Each engine responds to different signals. One strategy has to cover them all.
A brief field guide to the four that matter.
This is where citations actually come from. For franchise questions such as which franchise in its category to buy in Australia, Google's AI Overview names our client, an Australian franchise brand, first and cites its franchise pages. Most businesses start at zero.
ChatGPT answers with and without browsing, and when it browses it favours sources it can parse cleanly and resolve to a known entity. We make sure its crawlers can reach your site, strengthen your entity signals, and probe the live engine to see which queries cite you.
- OpenAI crawler access
- Entity authority
- Live citation probes
Perplexity shows its work with real source URLs. This is the easiest engine to measure because you can see exactly which pages are being cited and which are not. We target high-intent query shapes and build the citation-ready content that Perplexity consistently picks up.
- Source citation tracking
- Question-led content
- Fast-updating authority
Gemini is embedded across Google's surface area, including Android assistants and Workspace. It draws heavily on Google's own ranking signals, so SEO and AEO work compounds here automatically. We supplement with Gemini-specific entity reinforcement.
- Google authority signals
- Knowledge graph linking
- AI Overviews placement
Claude is the hardest engine to observe from the outside, so we work the fundamentals that travel everywhere: long-form authority content, clean structured data, and brand facts that stay consistent across the sources engines trust.
- Structured data quality
- Long-form authority
- Brand consistency
How the work actually ships.
More than 6,973 approved improvements have shipped to client websites this way since March 2026. GEO runs inside our integrated SEO, AEO and GEO programme: one team, one report, one accountable outcome. It is the generative half of our AI search agency service.
The agent finds the fixes.
It analyses your tracked pages and proposes typed improvements, from page titles to schema to content blocks, shaped for the engines above.
A person approves every change.
Nothing ships on autopilot. Our team reviews each technical fix and signs it off or sends it back, and any change to your page copy is emailed to you to approve first.
The plugin ships them.
Approved changes apply automatically through our WordPress plugin, with revisions as backup. Non-WordPress sites get a companion script with a reduced change set.
We check the live page.
After a change ships, we fetch the live page and confirm it is really there. Your Studio portal shows everything proposed, approved, applied and verified.
How to tell whether GEO is starting to work.
Early progress in generative search rarely arrives as one big moment. It tends to show up as small shifts: an engine that used to name only competitors starts naming you as well, one of your pages appears among Perplexity's sources, or a question you track mentions your business more consistently than it did.
Treat each answer as a sample rather than a score. The same question can get a different reply tomorrow, or a different reply in another city, because the engines vary their wording and the sources they reach for. Checking ChatGPT once on a quiet afternoon and drawing a conclusion, good or bad, is reading noise. The pattern across many questions and many checks is what counts.
Expect the engines to move at different speeds. Engines that search the web while they answer can draw on an improved page once they find it, and Perplexity lists the pages it used, so you can see which of yours are being quoted. Answers built from what a model learned in training change far more slowly. That is why the plan covers your own site and what other trusted sources say about you.
Before blaming your content, rule out the basics. If your robots.txt file shuts out the AI crawlers, engines that read live pages cannot quote you at all. If your business name, address or services read differently on your site and your listings, an engine has less reason to trust either version. The free audit checks crawler access as part of its site checks.
Inside our programme, your Studio portal sorts each question you target into three groups: cited as a source, where a live answer links to your site; mentioned by AI, where an engine names you from what it has learned; and not cited yet. Movement from the last group towards the first is the progress worth watching. Beside it sits a dated record of every change made to your site, showing what each one replaced. We do not promise dates, and that record shows just as plainly when nothing has moved.
The questions we actually get asked.
If yours is not here, send it across. We will answer it honestly.
What is a GEO agency?
A GEO agency keeps your business visible and cited across generative AI: ChatGPT, Gemini, Perplexity, Claude and the AI summaries inside Google. Where a traditional SEO agency optimises for rankings, a GEO agency works on how large language models find, trust and recommend sources.
What is GEO vs SEO vs AEO?
SEO gets you found in search results. AEO (answer engine optimisation) makes you the answer AI assistants give. GEO (generative engine optimisation) is the broader practice of staying visible and cited across generative AI. AEO and GEO overlap, and GEO is the wider umbrella. We run all three as one programme because they share the same foundations.
Do I need GEO if I already have SEO?
If a customer asks ChatGPT or Gemini who to call and you are not in the answer, your SEO never gets the chance to work. GEO builds on the same foundations and adds what generative engines specifically look for: clean structure, consistent brand facts, crawler access and citable content.
How long does GEO take to show results?
We do not promise dates, because the engines are third-party systems nobody controls. Most businesses start at zero citations. What we promise is the work: changes shipped to your site every week, every one approved by a person first, the live page checked after changes ship, and at least 14 days after a change, a comparison of your site's audit score from before and after it.
How much does a GEO agency cost?
We scope each plan after the free audit rather than publishing a flat rate. Every managed plan covers GEO alongside SEO and AEO, month to month with no minimum term and 60 days' notice to cancel.
Find out which engines alreadyknow your name.
The free audit asks ChatGPT, Perplexity and Google’s AI Overviews a question your buyers would ask, shows which of them name you and who they cite instead, and where your site is holding you back, all in one score out of 100.