Author profile
Sydney, Australia
Jayson Munday.
CEO & founder / Brain Buddy AI
Helping Australian businesses show up when customers ask AI who to call. 20+ years of digital marketing experience across the UK, USA and Australia, now applied to AI search.
Years in digital marketing
Countries worked across
Clutch awards, 2026
Published guides
The journey
Two decades of search, three countries, one constant.
From SEO practitioner to AI search specialist.
Through every algorithm update, every platform shift, and every technology revolution, one thing has stayed constant: helping businesses get found by the people looking for them.
Vertical Leap Australia
Started his digital marketing career at Vertical Leap, a fast-growing UK agency expanding into the Australian market. This is where the foundations of search strategy, technical SEO, and understanding how businesses get found online were built.
Founded Be the Square Digital Marketing, USA
Moved to the United States and launched Be the Square, running search and content programmes for American SMBs and scale-ups. A decade into the craft, learning a new market from scratch.
Founded Brain Buddy AI, Australia
When ChatGPT launched, Jayson saw the shift in how people discover businesses. He returned to Australia and built Brain Buddy AI around one idea: managed SEO, AEO and GEO for a world where customers ask AI who to call.
Launched Brain Buddy AI Studio
Released Brain Buddy AI Studio, the client portal that shows every improvement proposed, approved, shipped to the live site, and checked after it lands. Headquartered at Stone & Chalk, Tech Central Innovation Hub, Sydney.
Specialisations
Two decades of hands-on experience.
Areas of expertise.
Across traditional search and the new wave of AI-powered discovery.
SEO
Over two decades of search engine optimisation experience, from technical audits to content strategy and link building.
AEO
Answer Engine Optimisation specialist. Structuring content so AI assistants surface your business as the answer.
GEO
Generative Engine Optimisation. The broader practice of staying visible and cited across generative AI.
AI search optimisation
End-to-end strategy for visibility across ChatGPT, Google Gemini, Perplexity, Claude, and other AI search engines.
Schema markup
Advanced structured data implementation that helps both traditional search engines and AI models understand your business.
Entity authority
Building consistent brand signals across the web so AI models recognise and trust your business as an authoritative source.
AI chatbots
Designing and deploying intelligent chatbots that learn from your business data and convert visitors around the clock.
Content strategy
Data-driven content planning that targets both traditional search queries and AI citation opportunities.
Written by Jayson
Plain-English guides to how AI search decides who to mention.
Published guides.
How to Get Cited by ChatGPT
Complete guide to getting your brand cited in ChatGPT responses, covering schema markup, entity authority, and content structure.
Read guideHow to Optimise for Perplexity
Step-by-step guide to appearing as a cited source in Perplexity AI search results.
Read guideHow to Appear in Google AI Overviews
Strategies for getting your content featured in Google's AI-generated overview snippets.
Read guideHow to Optimise for Claude AI
A practical guide to making your business visible and citable within Anthropic's Claude AI.
Read guideHow to Appear in Google Gemini
Techniques for getting your brand recommended by Google's Gemini AI assistant.
Read guideSEO vs AEO
Understanding the differences between traditional SEO and Answer Engine Optimisation, and why you need both.
Read guideWhat Is GEO?
A comprehensive explainer on Generative Engine Optimisation and how it differs from SEO and AEO.
Read guideWhat Is llms.txt?
Everything you need to know about the llms.txt standard and how it helps AI models understand your website.
Read guideAI SEO Tools Comparison
An objective comparison of the leading AI SEO and AEO tools available in 2026.
Read guideGet in contact
Connect with Jayson.
Jayson regularly shares insights on AI search optimisation, the future of SEO, and how businesses can adapt to the shift from traditional search to AI-powered discovery. Connect on LinkedIn or visit Brain Buddy AI to learn more about the team and services.
The next step
Work with Jayson and the Brain Buddy AI team.
Whether you need a full AI search strategy or want to understand where your business stands today, Jayson and his team are here to help. Every engagement starts with a conversation, not a sales pitch.