Copilot optimisation that makes your business the answer at work.
Microsoft Copilot sits inside Windows, Edge and Microsoft 365, and it answers with names, not links. Its web answers are grounded in Bing. We make you the source it cites, and we prove the work on your live page.
Trades · Health · Finance · Legal · B2B · Free · 60 seconds · No cardAsk Copilot who to call.
A representative sample: the questions buyers ask at their desks, and the names that come back. Some slots taken, some open. Run the free audit to see your board.
The work computer got an opinion.
For twenty years, workplace research meant a Google tab and ten blue links. Copilot changed the default. It ships inside the tools your buyers already use all day, Windows, Edge and Microsoft 365, and when someone asks it to shortlist suppliers, it names a few businesses and moves on. Those answers are grounded in Bing's index. If Bing cannot see you properly, Copilot cannot say you, no matter how well you rank on Google.
What Copilot optimisation actually is.
Copilot optimisation is the work of making your business the source Microsoft Copilot cites when it answers a question. Because Copilot grounds its web answers in Bing, the work means being fully crawled and indexed by Bing, reading as one consistent entity across the web, structuring your pages so a clear answer can be lifted out, and earning the third-party corroboration Microsoft's systems trust.
It is close to SEO, with one twist most agencies miss. Most of Australia optimises for Google and forgets Bing exists. Copilot answers come from the index nobody tends.
Four things decide whether Copilot names you.
Bing index coverage
Copilot's web answers are grounded in Bing. If Bing has not crawled and indexed your site properly, you are invisible to Copilot before the question is even asked. Google rankings do not transfer.
Entity recognition
Does Microsoft recognise you as a real, consistent business? Your name, address and services need to line up across your site, your listings and your professional profiles. Mixed signals make you easy to skip.
Extractable structure
Is your content structured so an answer can be lifted out? Clear questions, direct answers, clean markup. Copilot cites the page it can quote without guessing.
Third-party corroboration
Do trusted sources back you up? Mentions, reviews and listings on the directories and publications Bing already trusts turn a claim into a fact.
Every task ties back to a reason Copilot cites you.
No generic service list. Each thing we ship answers one of the four factors above, so the work reads as cause and effect.
Bing indexing and IndexNow
We verify your site in Bing Webmaster Tools, fix what blocks Bing's crawler, and wire up IndexNow so your changes reach the index fast instead of waiting to be found.
Entity and structured data
We make your business read as one consistent entity across the web, with schema that states plainly who you are and what you do.
Citable content
We restructure pages into clear questions and direct answers, the shape Copilot can quote without guessing.
Corroboration and digital PR
We earn mentions, reviews and listings on the third-party sources Bing and Copilot already trust.
Live answer probing
We put the questions your buyers ask to Copilot and the other engines, and track who gets named over time, including you.
Want the how-to, not the agency version?
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Found, approved, shipped, verified.
This is the part the competition cannot match. Every change is approved by a person and confirmed on your live page. Not promised. Confirmed.
The agent finds the fixes
Our SEO Agent reads your site the way an engine does and writes the list of changes that will help.
A senior SEO approves every change
Nothing ships on autopilot. A senior person reviews each fix and signs it off, or sends it back.
The plugin ships it to your site
Approved changes go live through our WordPress plugin. No tickets, no waiting on a developer.
We re-check the live page
We fetch the live page and confirm the change actually landed. Done means done, on the page, not in a report.
shipped to client sites
live on the page
We will not promise a date we cannot control.
The competition sells you a number. 300% ROI. Page one by Friday. The engines are third-party systems nobody owns, and anyone promising a date is guessing. Here is what we will promise: the work, shipped every week, and shown to you on the live page.
The free audit probes the real AI engines for the questions your buyers ask, and shows you who gets named today, including whether it is you.
The questions buyers actually ask.
What is Microsoft Copilot optimisation?
Copilot optimisation is the work of making your business the source Microsoft Copilot cites when it answers a question. Copilot grounds its web answers in Bing's index, so the work covers Bing crawlability and indexing, consistent entity signals, content structured for direct answers, and third-party corroboration Microsoft's systems trust.
How does Copilot choose which businesses to name?
Copilot builds its web answers from Bing's index and Microsoft's understanding of entities. In practice that rewards businesses Bing has fully indexed, whose details are consistent everywhere, whose pages contain clear liftable answers, and who are corroborated by sources Bing trusts. That is the four-factor work we ship.
I rank well on Google. Does that cover Copilot?
No. Copilot's web answers are grounded in Bing, which is a separate index with its own crawler and its own gaps. Australian sites are routinely well tended for Google and untouched in Bing Webmaster Tools. The overlap in the work is real, but the index is not the same.
Is Copilot worth optimising for if my buyers are businesses?
Copilot ships inside Windows, Edge and Microsoft 365, which is the software stack of most Australian offices. When procurement research happens at a work desk, Copilot is the assistant that is already open. For B2B and professional services, that makes it one of the highest-intent engines to be named in.
Does this help my normal Bing rankings too?
Yes. The foundation of Copilot optimisation is being properly crawled, indexed and understood by Bing, and that same work improves your ordinary Bing search visibility. It also overlaps heavily with what ChatGPT, Perplexity and Gemini reward, which is why we run it as one programme.
How long until Copilot names my business?
We do not promise dates, because the engines are third-party systems nobody controls. What we promise is the work, shipped every week and checked on the live page. Most foundations take about three months to build before the signals compound.
What does Copilot optimisation cost?
It is scoped as part of one per-project package rather than a separate line item. Every proposal is built from our published parts list and priced as one monthly figure, with every line item shown. The free audit starts the scope, and our AI SEO pricing guide explains exactly how the number is made.
Do I need Copilot optimisation and ChatGPT optimisation separately?
No. The four factors, crawler access, entity clarity, extractable structure and corroboration, are shared across engines. One managed programme covers ChatGPT, Copilot, Perplexity, Gemini and Google's AI surfaces, with the engine-specific work, like Bing indexing for Copilot, handled where it applies.
Be the name Copilotbrings to work.
The free audit scores your site, checks whether AI crawlers and Bing can reach you, and probes live engines to show who gets cited for queries like yours today. Sixty seconds, no card.
The promise: we do not promise dates the engines control. We promise the work, shipped every week and checked on the live page.