Case study · Professional services · Melbourne
Over three years Pentana Stanton Lawyers built a substantial organic search presence. In 2026 the firm reshaped that presence around commercial litigation and high-net-worth family law. These are the early numbers.
When the work began in early 2023, Pentana Stanton drew a modest stream of organic visitors, roughly 1,180 sessions in January that year. Three years of consistent, search-led content and technical work changed the scale of the firm's visibility.
By the first quarter of 2026, organic search sessions had reached 27,510 across the quarter, up from 4,056 in the same quarter of 2023. That is a 6.8 times increase. The peak month, February 2026, drew 10,412 organic sessions, almost nine times the 2023 starting point.
Reach is only useful if it brings the right people. A large share of the firm's traffic was arriving on generalist, suburban-firm pages and no-win-no-fee framing that did not reflect where Pentana Stanton wanted to grow.
In 2026 the firm made a deliberate choice. It repositioned as a specialist commercial litigation and high-net-worth family law practice. Generalist pages were retired, the no-win-no-fee framing was removed, and the content was rebuilt around the matters that matter most to the firm.
A repositioning of this kind usually trades some traffic for relevance. In the first five weeks after launch (28 April to 1 June 2026, compared with the prior five weeks), the early signals point the right way.
Clicks held steady while impressions fell. In other words, the firm stopped appearing for searches that were never going to convert, and the people who did click were a closer match. Click-through rate rose as a result.
Average position, Google Search Console. These are public reported decisions and legal topics the firm's published content addresses. They are not the firm's own client matters.
How Brain Buddy AI works
Brain Buddy AI is a search and positioning agency for established professional-services firms. We combine traditional search optimisation with answer-engine and generative-engine visibility, so a firm is found by the right people whether they search on Google or ask an AI assistant.
Sustained, search-led content and technical work that grows qualified organic visibility over time.
Repositioning the site around a firm's highest-value practice areas, and retiring what no longer fits.
Reporting on relevance and intent, not vanity reach, so the numbers reflect real commercial direction.
The figures in this case study are drawn from Pentana Stanton Lawyers' own Google Analytics 4 and Google Search Console accounts, pulled on 4 June 2026. They describe past performance over the periods shown. They are not a prediction or a guarantee of future results, and search performance depends on many factors outside any agency's control.
Analytics page-tracking for the firm changed in April 2026, so the Analytics figures in this study run to March 2026. The search queries listed are public reported decisions and legal topics that the firm's published content addresses. They are not the firm's own client matters.